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Source: European Commission
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“How do we scale up, enter the market and become a
big hit?” is the big question all innovation faces. Niche industries, such as biotech, are looking for the
funding to kick-start commercial scale production. Could Horizon 2020 be the answer to their prayers?
To quote the European Commission,
“Horizon 2020 is the biggest EU Research and Innovation programme ever with
some €79 billion of funding available over 7 years (2014 to 2020). It promises more breakthroughs,
discoveries and world-firsts by taking great ideas from the lab to the
market.”
But will Horizon 2020 deliver on its
grand promise, transforming innovative research results - especially under the
Innovation Action calls - into successful market access?
This is where communications comes
into play. Since January 2014,
Sustainability Consult has been taking part in Horizon 2020 consortia as
communications and dissemination partner. Our Team has years of experience in the
bioeconomy sector. We have worked
with sustainable chemicals and materials companies and regularly attend and exhibit
at the major bioeconomy events in Europe and North America.
Professional communications and
media relations are key to the success of Horizon 2020 projects as the European
Commission is looking for project results to be disseminated widely to ensure
the knowledge is shared. Our
network of media contacts can help a project reach the right audience.
Credible communications mean
visibility and visibility leads to enhanced opportunities for new
partnerships. This is how we can
help a project get closer to the market.
For more information or to partner
on a Horizon 2020 call, please contact us at hello@sustainabilityconsult.com.
Blog by Zoe Volioti, Business Development at Brussels-based
sustainability communications and PR agency Sustainability Consult.
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